Indian Non-Basmati Rice

India is one of the world's largest suppliers of non-Basmati rice. Our portfolio covers the most widely traded varieties available in different processing forms.

Raw Steam Sella (Parboiled) Golden Sella
sugandha
Aromatic · Long Grain · AGL 7.80–7.90mm

Sugandha Rice

HS Code: 100630

Sugandha is a long-grain aromatic non-Basmati rice with a pleasant fragrance and good elongation - often described as an affordable alternative to Basmati. Widely exported to the Middle East, Africa, and South Asia in all four processing forms.

Raw

Sugandha Raw

Unparboiled natural form. AGL 7.90mm. Authentic aroma and soft cooked texture. Preferred in specialty and direct-cook markets.

Steam

Sugandha Steam

White, soft-cooked with pleasant fragrance. AGL 7.90mm. Growing demand across retail and food service channels.

Sella (Parboiled)

Sugandha Sella

Firm grain, longer shelf life. AGL 7.90mm. Popular in Middle East and African wholesale markets.

Golden Sella

Sugandha Golden Sella

Golden amber parboiled grain. AGL 7.80mm. Strong Gulf and East African wholesale demand.

7.90mm
Avg. Grain Length
14–15mm
Cooked Elongation
≤13.5%
Max Moisture
≤5%
Broken (Standard Grade)
sharbati
Premium Non-Basmati · Slender Grain · AGL 7.00–7.10mm

Sharbati Rice

HS Code: 100630

Sharbati is a premium non-Basmati variety grown in Punjab, Haryana, and Uttar Pradesh - known for its slender grain, soft texture, and mild sweetness when cooked. Regarded as a step up from standard non-Basmati rice, it is popular in diaspora retail and premium institutional supply chains.

Raw

Sharbati Raw

Unparboiled, slender grain. AGL 7.10mm. Soft, mildly sweet cooked texture. Preferred in premium retail and diaspora markets.

Steam

Sharbati Steam

Steam-processed for consistent cooking. AGL 7.10mm. White appearance with characteristic Sharbati aroma.

Sella (Parboiled)

Sharbati Sella

Firm parboiled grain. AGL 7.10mm. Excellent shelf life for long supply chains across Middle East and Africa.

Golden Sella

Sharbati Golden Sella

Golden amber finish. AGL 7.00mm. Premium non-Basmati alternative in Gulf wholesale markets.

7.10mm
Avg. Grain Length
13–14mm
Cooked Elongation
≤13.5%
Max Moisture
≤5%
Broken (Standard Grade)
PR11
Punjab Origin · Long Grain · AGL 6.80–6.90mm

PR 11 Rice

HS Code: 100630

PR 11 is a high-yielding, long-grain non-Basmati rice from Punjab. It offers consistent milling quality, reliable availability, and strong price competitiveness - making it a preferred choice for large-volume buyers across South Asia, Africa, and the Middle East.

Raw

PR 11 Raw

Unparboiled long-grain. AGL 6.90mm. Soft cooked texture. Preferred in South Asian domestic and diaspora retail.

Steam

PR 11 Steam

White, consistent steam-processed grain. AGL 6.90mm. Growing demand in retail and food service across Africa.

Sella (Parboiled)

PR 11 Sella

Firm, parboiled. AGL 6.90mm. Standard export specification for African and Middle Eastern wholesale buyers.

Golden Sella

PR 11 Golden Sella

Amber-golden parboiled finish. AGL 6.80mm. Cost-effective golden Sella for volume buyers across Gulf and Africa.

6.90mm
Avg. Grain Length
12–13mm
Cooked Elongation
≤13.5%
Max Moisture
≤5%
Broken (Standard Grade)
PR14
Punjab Origin · Long Grain · AGL 6.80–6.90mm

PR 14 Rice

HS Code: 100630

PR 14 is a close counterpart to PR 11 - also Punjab-origin with comparable grain length and milling quality. It offers slightly different cooking characteristics and is traded alongside PR 11 for large-volume export across Africa and South Asia.

Raw

PR 14 Raw

Unparboiled, long-grain. AGL 6.90mm. Soft cooked texture. Standard grade for South Asian and diaspora retail markets.

Steam

PR 14 Steam

White steam-processed grain. AGL 6.90mm. Consistent quality and good availability throughout the year.

Sella (Parboiled)

PR 14 Sella

Parboiled, firm grain. AGL 6.90mm. Long shelf life. Widely traded in African and Middle Eastern wholesale channels.

Golden Sella

PR 14 Golden Sella

Amber-golden parboiled finish. AGL 6.80mm. Value-tier golden Sella for institutional and bulk trade buyers.

6.90mm
Avg. Grain Length
12–13mm
Cooked Elongation
≤13.5%
Max Moisture
≤5%
Broken (Standard Grade)
IR64
Most Exported · Medium Grain · AGL ~6.00mm

IR 64 Rice

HS Code: 100630

India's single most exported non-Basmati rice variety. IR 64 is a medium-grain rice with high milling yield, excellent shelf stability when parboiled, and broad market acceptance across West Africa, East Africa, Middle East, and South Asia.

Raw

IR 64 Raw

Unparboiled white milled rice. AGL ~6.00mm. Softer texture when cooked. Preferred in South Asian and Middle Eastern markets.

Steam

IR 64 Steam

White steam-processed grain. AGL ~6.00mm. Consistent cooking quality for retail and food service buyers.

Sella (Parboiled)

IR 64 Sella

Firm, non-sticky, excellent shelf stability. AGL ~6.00mm. Most demanded specification by African importers.

Golden Sella

IR 64 Golden Sella

Golden amber parboiled finish. AGL ~6.00mm. Widely traded in Gulf and East African wholesale markets.

6.90mm
Avg. Grain Length
≤13.5%
Max Moisture
≤5%
Broken (Standard Grade)
12–13mm
Cooked Elongation
IR36
Economical · High Volume · AGL ~5.80–6.00mm

IR 36 Rice

HS Code: 100630

A shorter-grain, high-yielding variety with excellent price competitiveness. IR 36 is the go-to rice for large-volume, budget-sensitive buyers across West Africa and institutional procurement channels including humanitarian food programmes.

Raw

IR 36 Raw

Unparboiled white grain. AGL ~5.90mm. Economical price point for high-volume trade across Africa and South Asia.

Steam

IR 36 Steam

Steam-processed white grain. AGL ~5.90mm. Consistent quality for institutional and food service supply chains.

Sella (Parboiled)

IR 36 Sella

Firm parboiled grain. AGL ~5.90mm. Long shelf life - preferred for markets with extended distribution timelines.

Golden Sella

IR 36 Golden Sella

Golden amber parboiled finish. AGL ~5.90mm. Cost-effective golden Sella for volume buyers across Gulf and Africa.

6.90mm
Avg. Grain Length
≤13.5%
Max Moisture
≤5%
Broken (Standard Grade)
11–12mm
Cooked Elongation
SONA MASOORI
South India · Lightweight · Low Starch · AGL 5.00–5.50mm

Sona Masoori Rice

HS Code: 100630

Sona Masoori (BPT 3291) is a lightweight, low-starch medium-grain rice developed by Acharya N.G. Ranga Agricultural University, Andhra Pradesh. Grown across Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu - it is prized for its soft texture, easy digestibility, and mild sweetness when cooked. Popular in South Indian households and diaspora markets across the US, UK, and Southeast Asia.

Raw

Sona Masoori Raw

Unparboiled, lightweight medium grain. AGL 5.20mm. Soft texture, mildly sweet. Most popular form for South Indian households and diaspora retail worldwide.

Steam

Sona Masoori Steam

Steam-processed white grain. AGL 5.20mm. Consistent texture and clean appearance. Growing demand in health-conscious and diaspora segments.

Sella (Parboiled)

Sona Masoori Sella

Parboiled form. AGL 5.20mm. Firmer texture, longer shelf life. Suited for institutional supply and markets requiring extended shelf stability.

Golden Sella

Sona Masoori Golden Sella

Golden amber parboiled finish. AGL 5.10mm. Available on request for wholesale buyers preferring parboiled golden form.

5.20mm
Avg. Grain Length
9–10mm
Cooked Elongation
≤13.5%
Max Moisture
≤5%
Broken (Standard Grade)
Jeerasar
Aromatic · Short Grain · Biryani Special · AGL 4.90–5.00mm

Jeerasar Rice

HS Code: 100630

Jeerasar (also known as Seeraga Samba or Jeerakasala) is a short, aromatic rice named for its resemblance to cumin seeds. Grown in Tamil Nadu, Kerala, and Gujarat, it is the preferred variety for South Indian biryanis and festive rice dishes. Wayanad Jeerakasala holds a GI tag (2010). Available in raw milled and parboiled forms.

Raw

Jeerasar Raw

White milled, unparboiled. AGL 4.90–5.00mm. Authentic cumin-like aroma preserved. Premium form preferred for biryani, pulao, and festive cooking across South India and diaspora markets.

Parboiled

Jeerasar Parboiled

Parboiled for extended shelf life. AGL increases to ~6.20–6.80mm after parboiling. Firmer texture. Suited for institutional supply and markets requiring longer shelf stability.

4.90–5.00mm
Avg. Grain Length
~7–8mm
Cooked Elongation
≤14%
Max Moisture
≤5%
Broken (Standard Grade)
Matta Rice
Kerala Red Rice · GI Tagged · AGL 5.00–7.00mm

Matta Rice

HS Code: 100630

Palakkadan Matta (Kerala Red Rice or Rosematta) is a bold, red-husked parboiled rice grown in Palakkad district, Kerala. It holds GI tag #36 (granted 2007) - one of the earliest agricultural GI registrations in India. Firm, chewy, and nutrient-rich, it is the staple rice of Kerala and the dominant export variety for the Keralite diaspora in the Gulf, UK, US, and Southeast Asia.

Single Boiled

Matta Single Boiled

Traditional one-time parboiling. AGL 5.00–6.50mm. Characteristic pinkish-gold colour and earthy flavour. Standard export grade for Gulf and diaspora markets worldwide.

Double Boiled

Matta Double Boiled

Double-parboiled for enhanced firmness and deeper colour. AGL 5.00–6.50mm. Preferred by traditional Keralite buyers and health-conscious consumers worldwide.

5.00–7.00mm
Avg. Grain Length
1.3–1.5×
Elongation Ratio
≤14%
Max Moisture
≤5%
Broken (Standard Grade)

Trade Terms

Standard terms applicable to all Non-Basmati rice export orders from Exporza Global

Payment Terms

30% Advance + 70% LC at sight
Terms are subject to buyer profile
LC to be issued from a scheduled bank.

Incoterms

FOB - Free On Board, Indian Port
Port of loading as per variety sourcing
Nhava Sheva/Mundra/Kandla/Kolkata SP/Madras.

Minimum Order Quantity

1 FCL (Full Container Load)
20-foot container: ~20–25 MT
Multi-FCL orders welcome subject to availability.

Lead Time

20–25 business days from order confirmation
Includes processing, milling, packing and loading
Subject to port congestion and vessel schedule.

Inspection

Pre-shipment inspection available
SGS, Bureau Veritas, Intertek or buyer-nominated agency
Cost borne by buyer unless agreed otherwise.

Packaging - Private Label available

1kg, 2kg, 5kg, 10kg, 25kg, 50kg
PP (Polypropylene) bags, Jute bags, or Non-woven bags
Default packaging will be in 50Kg PP Bags.

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